NEUTROGENA

Ultra Gentle Cleanser  - The ultra gentle cleanser challenge. 

Copy, creative, campaign, banners and website.

Neutrogena came out with a new sensitive skin cleanser that proved itself better than its competitor: Cetaphil. We just needed to get people to try it to believe it. That's how the Ultra Gentle Challenge was born. Users went online to get a free sample and challenge their current cleanser. Once they tried it, they came back and took a fun assessment. To put it gently - Ultra Gentle is the new cleanser to beat.