Our house rules

Role

Concept, content design, signage and branding materials

The work

The Prudential Center asked us for a rebrand and campaign to refresh their image. So our concept revolved around house rules, to foster a welcoming environment for all visitors. I created clear, inclusive language that balanced a sense of community pride with essential guidelines, ensuring a positive experience for fans, families, and performers.

Impact

Prudential Center's concourse rebrand, launched at the Devils' season opener, garnered widespread local press (e.g., PIX11) and fan engagement via #ourhouserules.

The New York Times featured the campaign, emphasizing its "Our house rules" theme as a symbol of New Jersey ownership. MediaPost and Little Black Book also provided coverage.

Campaign branding

In-stadium signage

Out of home

Employee entrance

Fan entrance

Stadium

Prudential center featuring their home team, The Devils

Food truck

Prudential Center took the campaign to the streets with a branded Our House Rules food truck and fans shared pictures using the hashtag #ourhouserules on social media. 

 Video