Two of a kind
The role
Social copy and screenwriting
The work
Purina wanted to increase their social media presence and their dog food, Beneful. I helped develop the "Benny & Phil" campaign. This series features two animated dogs in a talk show format. I helped create entertaining content that effectively showcased the brand's dog food.
Impact
Benny & Phil was an instant success, with over 30 million collective views in less than six months, and a mix of over 40 trend-based videos and gifs created weekly.