TRESemmé lookbook
Role
Concept, copy, social, production oversight
The work
We launched Pinterest's first branded campaign for TRESemmé's Perfectly (un)Done collection. "Wish You Were Here," inspired by vintage postcards, paired beach-inspired hairstyles with aspirational destinations. Each GIF included a how-to, driving product engagement and showcasing styling versatility. Custom, large-scale props were designed in-house.
Impact
We created 27 unique pins with tutorials that you can check out here.
