Love the butt
Role
Concept, script, copywriter
The work
Never heard of Tucks? You're not alone. The last time this hemorrhoid relief product did any advertising was in the 70s. Johnson & Johnson came to us with a shoestring budget to promote their new Tucks Fast Relief Spray with a few banners. We turned the ask into a whole new brand with the "Love the Butt" campaign.
Impact
This positive and inclusive concept uses humor to de-stigmatizes hemorrhoids, and transform Tucks from a medical treatment to a part of an overall "butt care" routine. With no budget for TV, the clients asked for a "viral video" that would be bizarre and funny enough to be sharable and banners that matched the comic relief.
