BLUEPRINT JUICE
Copy and social
To help launch BluePrint’s social presence at New York's Fashion Week, we created a hashtag in partnership with Zappos. What do juice and shoes have in common? Nothing. Except that people love taking #fromwhereistand pictures with their BluePrint bottle. Naturally, we came up with #fromwhereijuice to brand the event and make a stand at New York Fashion Week.
We even got a shoutout from Grace Atwood.
Fashion Week was a success and BluePrint juice stole the spotlight.
We also helped create a whole campaign for why people should juice. The brand wanted to move away from "cleanses" and feel more approachable. It started with using the iconic, minimal look & feel to show how BluePrint easily fits into your daily life. After all, it's about balancing out the good and bad, finding a balance with ingredients for healthy living.
