WORK EXPERIENCE

Grubhub, 2020 – Present

UX Writer/Content Strategy Manager

  • Built and led Grubhub's first UX writing team, scaling content strategy across all verticals

  • Drove a company-wide rebrand and loyalty program, ensuring consistent brand voice across all touchpoints

  • Introduced new features such as Priority Delivery, multi-merchant orders, group orders, robot delivery and loyalty programs

  • Streamlined collaboration between writers and product teams, accelerating feature launches and improving user experiences

  • Developed and implemented comprehensive content guidelines and processes, impacting user experience for consumers, students, couriers, merchants, and corporate clients

Casper, 2019 – 2020

Senior UX Writer/Content Strategist

  • Established and executed the UX writing and content strategy to launch a new line of mattresses 

  • Enhanced the online shopping experience for customers by building a mattress comparison tool  

  • Crafted content guidelines for new products that were used in creating online, marketing, and packaging assets

Sumday, 2016 – 2019

Associate Director of Communications/ACD Copy

  • Developed naming, branding, and all product and marketing communications

  • Formulated content strategies for all state-sponsored plans and registration flows to increase our users 

  • Launched new features to improve user experience and drive platform growth

AKQA, 2015 – 2016  

Senior Copywriter

  • Created and implemented brand voice and copy for the My Verizon app and Verizon rebrand, delivering over 3,000 screens 

  • Collaborated with cross-functional teams to conceptualize and deliver impactful in-store creative, signage, and interactive experiences

  • Contributed to successful pitches and projects for Starbucks, Volvo, Maserati, and Tory Burch

Miami Ad School, 2014 – 2016

Instructor

  • Taught aspiring copywriters how to strengthen their writing skills and create a strong portfolio with a Storytelling class and a "Short & Sweet" class that focused on microcopy.

Deep Focus/Engine, 2014 – 2015

Senior Copywriter

  • Crafted engaging social media copy and concepts for major brands, including Nexxus, Toni & Guy, TRESemme, I Can’t Believe It’s Not Butter, and Purina (Beneful and Beyond)

  • Contributed to the launch and development of various Unilever product campaigns

kbs+, 2014

Senior Copywriter

  • Led the full rebrand and campaign for Prudential Center, redefining brand identity and establishing a cohesive tone of voice

  • Launched an internal recruitment site for Goldman Sachs and created a Fashion Week campaign for Blueprint Juices

MRY, 2012 – 2014

Senior Copywriter

  • Developed and managed digital content for Johnson & Johnson’s consumer brands, driving user engagement through monthly themes, articles, and offers

  • Contributed to successful campaigns for Listerine, Neutrogena, K-Y, o.b. tampons, and other brands

  • Led branding and content for a BNY Mellon backed investment platform

Atmosphere Proximity/BBDO, 2011 – 2012

Copywriter

Helped redefine aspects of the CitiBank brand, specifically for CitiGold clients and members with a new website. Collaborated on campaigns for Visa Olympics and Emirates Airlines.

Tribal DDB, 2010 – 2012

Copywriter

  • Contributed to the redesign of CitiBank's website for CitiGold clients

  • Collaborated on campaigns for Visa Olympics and Emirates Airlines

EDUCATION

School of Visual Arts, New York, NY

2005-2009
BFA Advertising
Internships: McCann Erickson, Lipman, and Edelman.

St. Stephens School, Rome, Italy

2001-2005
International Baccalaureate (IB Diploma) Specialized in English, Italian, and Art

SKILLS

  • UX writing, microcopy

  • Content strategy

  • Accessible writing

  • Technical writing

  • Copywriting skills

  • Big ideas, concepts

  • Tactics and activations

  • Naming and branding

  • Social content

  • Digital, print, interactive, and video

AWARDS

  • Gold Pencil, One Show

  • Gold, Clio

  • Graphis

  • ADC cube