HEALTHY ESSENTIALS

Johnson & Johnson - Healthy Essentials 

Copy lead, branding, manifesto, copy tone & voice, ECRM, campaign, and website

Johnson & Johnson asked us to create a consumer website for all of their brands, a place that would house coupons, content and product information. With a small budget and strict deadline, we launched Healthy Essentials. We did a photo shoot with J&J employees at the client's house and used our photography throughout the site. Healthy Essentials gave a new, caring voice to the company, which is expressed in our copy & manifesto. The client was blown away with the results and impressions it made in the first week of launch, we even got a standing applause.