SUMDAY
Copy lead, content, marketing, communications, strategy, technical and accessibility writing.
Sumday is a user-friendly investment platform, backed by over 230 years of experience under the Bank of New York Mellon. We provide management, creative, technology, customer service, and much more to businesses and government entities to help them with their state programs. So far, we’ve launched over four ABLE plans and two college savings plans to help consumers save and invest for the future.
As the main writer for Sumday, I’ve helped develop marcoms for each plan, interface copy for registration and account setup, as well as all communication copy and strategy. I also developed an employer toolkit and strategy to help employers promote various plans to their employees.
The plans we have developed so far for various states.
The beginning of registration.
The dashboard gives users an overview of their account. From here they can sign up for a prepaid card or create a gifting page.
Step 1 of creating a gifting page.
Preview of custom gifting page.
Manage prepaid card screen.