TRESemmé

Concept, copy, social, production oversight 

TRESemmé asked for a Pinterest campaign to promote their Perfectly (un)Done collection. The products help recreate the perfect "beachy" wave. To inspire users, we decided to showcase hairstyles by pairing them with different beach destination, showing the range of styles and looks with seaside vacation ideas. From Hawaii, to Amalfi to Venice Beach - each hairstyle included a how-to to help users recreate the looks.

This was the first series of branded, promoted GIF pins on Pinterest. The campaign was called Wish You Were Here – inspired by the look & feel of vintage postcards. The large props were done in-house by our creative team and set designers. 

Check out the whole board here